Radio is one of the most traditional forms of advertising. Even with the advent of TV and Internet, radio advertising still remains very popular. It is an extremely powerful advertising method for many reasons. Radio ads provide high reach, high target-ability, and low cost.

Here are some radio facts that might inspire you to start utilizing this medium:

• Did you know that 90% of the popular listens to the radio? That means, your target audience is listening to the radio.
• Radio is very targeted; each station is operated with specific market segments in mind, which makes targeting a certain market easier.
• There are 13,000 radio stations broadcasting in the US, and each week they reach over 94% of the US population, 12 years old and over.
• Even the most simple and least expensive TV ad would cost well over $50,000 and months to produce. A radio ad can be developed for less than $1500 in a few days or weeks.